I was able to secure an invite code and I want to talk about what Shuffles by Pinterest really is and if it's worth scrolling Reddit and Twitter and TikTok for hours trying to find a code. But is Shuffles really worth all this hype or will it go the way of Clubhouse and fizzle out? With the exclusive, mysterious vibes, it's hard not to feel like you're missing out on the next great thing. Out of nowhere, it seems like everyone is either on Shuffles making aesthetic collages or talking about how they need an invite code so they can get in to Shuffles and start making aesthetic collages. The same thing is absolutely happening with Shuffles. Clubhouse burst onto the scene with a similar exclusive access model in 2020 and it was all anyone talked about online for months. They aren't the first to try this, of course. Shuffles, the new collage app from Pinterest, is counting on the irresistible allure of a "by invitation only" model. One way to generate hype is by playing hard to get. So, how do you stand out and get people talking about and signing up for your new thing? Generating hype around the launch of a new product or platform is high stakes for brands operating in an online ecosystem already saturated with social media apps and channels. Update: As of this update, Shuffles by Pinterest is no longer invitation only. Is it truly the next big app or is it just hype? In this article, I'll share how the Shuffles app works so you can decide for yourself. Everyone's talking about the new Shuffles app by Pinterest, but getting an invite code is nearly impossible.
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